Live Nation Application – Engagement Marketing

Job Description:

We are looking for an individual with experience in marketing technology and the data that powers it to join our mission. Your goal will be to leverage Live Nation’s wide array of data assets to improve how we market to our fans and measure the success of that marketing. We’re looking for someone who understands data systems, how new data might be used to improve our current processes and systems, articulate the vision for those improvements, work with engineers and stakeholders through requirements gathering and development.

Job Responsibilities:

• Understand the live entertainment landscape and Live Nation’s marketing processes, to ensure products meet the needs of all stakeholders.
• Socialize products and features, gain consensus and stakeholder buy-in, and demo product prototypes
• Work with business partners and developers to ensure the successful implementation of key marketing capabilities; creative management, audience generation, targeting, and automation
• Plan/manage product roll-out and assist with the day-to-day operational support post roll-out.
• Identify areas for product improvement and establish effective and efficient processes, review existing vendors and/or bring functionality in-house
• Work with marketing operators to execute the strategy, vision and prioritization of products and features across our marketing technology stack
• Work cross functionally to author product requirements, user stories, specifications, workflow diagrams
• Work closely with data scientists, engineers, analysts, third-party partners to oversee a collaborative and iterative development process

Job Requirements:

• Familiarity with marketing channels (email, push, programmatic, paid search, paid social)
• Ideal candidate will have a minimum of 3+ years experience in the field of engagement marketing, specifically; email, SMS, and push notifications
• Comfortable working with large datasets. Ability to work directly with large dataset (e.g. SQL) a plus
• Experience with Salesforce, AdWords, Bing Ads, Facebook Ads, Display Advertising, and/or Google Analytics a plus
• Knowledge of Salesforce recommended best practice around design and development a plus
• Excellent communication skills, including executive level communication and presentation
• Understanding of or experience in the ticketing and/or live event industry a plus
• Proven track record of successful implementations of marketing technologies for large scale customer targeted communications (preferably Exact Target / SFMC)
• Self-starter, comfortable leading change and getting things done
• Team-oriented, collaborative worker while still being able to work independently
• Detail oriented and meticulous about quality
• Capable of managing multiple projects simultaneously, and handle shifting priorities
• Creative, collaborative thinker with an ability to learn new things, assess problems and identify proactive solutions quickly

Job Details:

Company: Live Nation

Vacancy Type: Full Time

Job Location: Atlanta, GA, US

Application Deadline: N/A

Apply Here

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