Citi Recruitment – Digital Acquisition Manager

Job Description:

The Digital Acquisition Ld Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Job Responsibilities:

• Develop campaign strategies and Owns acquisition forecasting and Performance reporting for campaigns
• Execute campaign Management across existing programs in addition to lead pricing negotiations and execute media buying contracts for new initiatives and optimizing creative, messaging and acquisition landing pages
• Influence decisions regarding Vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.
• Document and Manage quality assurance and record retention as per the process manual as required for business audit on a quarterly basis
• Oversee quality assurance in ad copies, landing pages and sitelinks pre and post launch
• Manages and tracks Monthly budget and Performance to ensure key Performance indicators are
• Efficiently met month over month
• Optimize creative, messaging and acquisition landing pages to generate business results tied to KPI’s
• Manage a marketing budget, agency and Vendor relationships.

Job Requirements:

• Bachelor’s/University degree, Master’s degree preferred
• 6-10 years of experience in a digital marketing role having acted as an influencer; experience in online paid media, SEO, SEM a plus

Job Details:

Company: Citi

Vacancy Type: Full Time

Job Location: London, England, UK

Application Deadline: N/A

Apply Here

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