Job Description: We are looking for a dynamic, high energy Marketing Specialist, who will work closely with the Marketing Director, in developing marketing campaigns and seeing it through execution for retail deposit and digital banking products. She/he will collaborate closely with direct marketing, digital marketing, brand, agency and compliance partners in ensuring campaigns are delivered on time, within budget and with an eye for detail and accuracy. Job Responsibilities: Manage expectations, timely delivery of creative updates, and all internal communications related to campaigns. Maintain budget and track invoices. Work closely with analytics team in analyzing performance of campaigns and contribute insightful analysis to improve performance of campaigns. Develop and adapt creative for a variety of channels – email, direct mail, social, search, display, video and more. Support Marketing Director in developing and deploying high-impact marketing campaigns and assist in developing collateral for direct mail, email, landing pages, search, social, video and more. Shepherd the creative through its development process by soliciting and implementing feedback from lines of business, channel, Compliance and brand partners. Work closely with channel leaders and agency in ensuring creative is developed in a timely fashion. Stay abreast of current marketing trends, consumer preferences and marketing best practices. Maintain campaign calendar via collaboration with the marketing director and line of business partners. Continually test creative formats, channels, targeting, offers to drive towards business and marketing goals; Use data-driven insights to inform cam Job Requirements: Excellent relationship-building and interpersonal skills including ability to interact with Senior Leaders Exceptional attention to details with strong project management and organizational skills is a must. Ability to manage multiple projects with shifting deadlines and priorities An eye for design and ability to direct agencies/graphic designers to create compelling marketing assets. Strong desire to test and learn Marketing agency / Financial services/Consulting experience preferred Proficient in Microsoft Office applications, particularly Excel and PowerPoint Exceptional written and verbal communication skills; Strong editing and proofreading skills Minimum 4 years of marketing and/or related communications experience Undergraduate degree in Communications, Marketing or related field preferred Job Details: Company: Union Bank Vacancy Type: Full Time Job Location: Oakland, CA, US Application Deadline: N/A Apply Here vacanciesforyou.net
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