Shell Recruitment – Loyalty Implementer

Job Description:

The Shell Go+ programme is one of the biggest growth drivers and marketing cost centres for Shell UK and global Mobility Marketing. This job is a fantastic opportunity for someone with passion for customers and an interest in marketing and loyalty to make a significant impact on business results nationally.

Job Responsibilities:

• Supporting the operation of the Call centre acting as liaison for the UK loyalty business when required.
• Driving Go+ acquisition and retention by fulfilling the Paylo yearly plan.
• The UK Shell Go+ website and its content.
• Assisting in the development of forecourt promotions, and from time to time, developing forecourt communications campaigns to boost Loyalty performance and achieve strategic goals
• Assisting the Paylo team lead in running the Go+ CRM programme, including management of the Business as usual cyclical communications and Ad Hoc CRM campaigns and projects.
• Working with CR team to bring suppliers into Go+
• Helping find ways to motivate station colleagues to drive Go+ success.
• Monitoring performance against targets and working with our external agency and global teams to identify opportunities to continually improve the performance of the programme.
• Ensuring good communication of programme mechanics and campaign details to Retailers / Dealers.
• Working with key stakeholders within the wider marketing team to fulfil cross-promotions with Vpower, NFR or alliance partners, such as Waitrose.
• Assisting in the management of Go+ asset production – cards, leaflets etc.
• Assisting in the management of the relationship with our 3rd party CRM provider – Wunderman.

Job Requirements:

• Able to manage multiple 3rd party agencies.
• Manage contracts and internal stakeholders.
• Thorough understanding of loyalty mechanics and drivers.
• Passionate about customer experience and able to overcome barriers to deliver a better experience.
• IT confident; Familiar with Database management; Able to understand data Capture and processing flows for our complex systems.
• Able to manage website content.
• Ability to interpret data and generate customer insights.
• Understanding of segmentation and its use.
• Previous loyalty programme experience required.
• Assist in the development of 3rd party promotions/communications.
• Excellent communicator.

Job Details:

Company: Shell

Vacancy Type: Full Time

Job Location: London, England, UK

Application Deadline: N/A

Apply Here

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