DIGITAL BRAND MANAGER – Loreal Careers

Job Description:

Lead Brand Retail Strategy & Excellence

Job Responsibilities:

• Work with Digital to create disruptive campaigns to drive traffic and conversion
• Analyze ROI of animations and propose new actions to improve ROI
• Create Joint Business Plan roll-out with Commercial team
• Create / adapt on counter animation plan
• Increasing E-Retail weight of business by creating E-Trade Plans and ensuring a perfect implementation and update of E-Retail boutiques
• Responsible for Digital-in-store (Beauty Tech & digital devices in Retail experience, My Beauty Club)
• Analyze Kiehl’s Retail Analytics Data and propose actions
• Offer a unique, authentic and on & offline consistent Brand Consumer Experience
• Seek for competitive benchmarking & Retail Innovation
• Actively upskill expertise in Digital
• Responsible for Collateral management incl. forecast within the Budget guidelines
• ROI Analysis of Animations & Collateral Management
• Conceive Visual & Retail Merchandising strategy
• Accelerate Kiehl’s Digital transformation by:
• Collaborate with Retail Design Team to adapt worldwide Brand guidelines to TRAM
• Co-build Annual Brand Retail plan with Brand AM’s

Job Requirements:

• Must have strong team spirit and collaborative approach, as well as problem solving mindset
• Bachelor degree required, Master’s degree preferred
• Proficient in MS Office (Excel & PowerPoint) required
• Previous Marketing and / or Digital experience, even if in form of internships, in consumer goods or luxury beauty industry preferred
• Very good communication and presentation skills
• trends and consumer knowledge into meaningful insights
• Detail oriented and organized with passion for beauty, marketing, digital, creative ideas, trends research

Job Details:

Company: L’Oréal

Vacancy Type: Full Time

Job Location: Miami, FL, US

Application Deadline: N/A

Apply Here

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