Boots Recruitment – Campaign Insight Analyst

Job Description:

As a campaign insight analyst, you will utilise Boots Advantage Card data to develop customer insights that inform the development and targeting of our personalised marketing communications. Your role will involve analysing data from multiple sources to identify audiences for our marketing campaigns, building targeted campaign selections and working closely with stakeholders to help them understand the drivers behind campaign selections and performance. You will also be translating your findings effectively and presenting them to our business partners, providing insight that helps shape future strategies in order to improve what we do and drive commercial value.

We are looking for a numerate, logical individual who is curious about customer data and passionate about creating actionable insights.

Job Responsibilities:

• Present high-impact, actionable analysis and recommendations to the business, ensuring these are used to drive performance and strategic decisions
• Build and deliver timely and accurate campaign selections, demonstrating attention to detail
• Seek opportunities to further improve and optimise our personalisation capability, contributing to the development of key brands and channels.
• Interpret findings to create compelling insights and clearly explain these to people across the organisation of varied disciplines and levels
• Partner with our Marketing and other teams to plan and deliver targeted communications across multiple channels
• Be the voice of the customer by championing a data-driven, customer led approach to decision making
• Shape and maintain relationships with key partners across the business

Job Requirements:

• Strong attention to detail, with the drive to proactively investigate potential problems
• Experience of analysing data sets through SQL or similar tools
• Ability to organise and prioritise own workload, often balancing multiple projects and campaigns simultaneously
• Ability to translate business questions or challenges into analytical problems and use available data and tools to develop a scalable solution
• Strong verbal and written communication skills – you will be presenting complex results to less technical audiences, using data visualisation skills to make complex ideas easier to digest

Job Details:

Company: Boots

Vacancy Type: Full Time

Job Location: Manchester, GB

Application Deadline: N/A

Apply Here

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