
Website Stryker
Job Description:
Assists in developing, analysis and implementing marketing plans. Markets the organization’s products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.
Job Responsibilities:
- Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
- Identify critical customer needs and preferences
- Understand and supports setting price and maintaining product or portfolio margin
- Understand customer groups, including why customers buy the product or service
- Understand key competitors and their relative strengths/weaknesses
- Support sales training initiatives and programs throughout the year
- Support the on-label use and promotion of all products
- Understand general marketing principles such as segmentation, targeting, and positioning
- Understand basic budget management principles
- Provides customer feedback to marketing leadership
- Aid in the construction of the marketing plan
Job Requirements:
- Excellent presentation and interpersonal communications skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Strong analytical and problem-solving skills
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Qualification & Experience:
- 1+ years of work experience
- Bachelor’s degree in marketing, business or related discipline required
Job Details:
Company: Stryker
Vacancy Type: Full Time
Job Location: Battle Creek, MI, US
Application Deadline: N/A
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