Job Description: This the role is considered eligible for any remote location based in the U.S. Rockwell Automation is seeking a passionate, proven, and a visionary Software Marketing Leader to help accelerate customer adoption of the company’s software and digital transformation solutions. At Rockwell Automation, we believe in the power of combining data and technology to achieve results in manufacturing and production. We have dramatically expanded our offerings with a slew of recent acquisitions to help companies bring information technology (IT) and operational technology (OT) together thus bringing the benefits of the Connected Enterprise to the production system. In this role, you will report to the Global Director of Portfolio Marketing and lead a team of experienced Software Marketers and help shape the overall global marketing strategy for rapidly growing Rockwell Automation software portfolio. Job Responsibilities: Work collaboratively with Sales, Product Management, Industry and Portfolio Marketing, and Regional Marketing as well as business unit leaders to identify priorities and marketing initiatives. Develop deep understanding of target markets, attractive segments, competitive landscape, new business models, customer personas and buyer's journey to inform messaging and positioning. Lead or assist in the creation of enablement content for direct and indirect sales resources (playbooks, battlecards, datasheets, presentations, training modules, demos, case studies) Identify enablement and activation needs for partner network (distributors, system integrators, technology partners, OEM, Developers, Alliance Partners) Use competitive insights, internal pipeline analysis, third party research, and other actionable data to drive cross-functional conversation and campaign optimization. Job Requirements: Driver's license 8-10 yrs. experience in software marketing in B2B environment leading marketing strategies and execution. Ability to travel 25% of time as per business needed Bachelor’s degree in business, marketing, IT, and related disciplines. MBA preferred. 5+ years of proven experience planning and executing global, integrated B2B marketing programs. Demonstrated experience in driving pipeline and revenue. Bachelor’s degree Job Details: Company: Rockwell Automation Vacancy Type: Full Time Job Location: Cleveland, OH, US Application Deadline: N/A Apply Here vacanciesforyou.net
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