
Website Netflix
Job Description:
We are looking for a Creative Strategist to join our growing creative strategy team. In this role, you will dream up how to innovate Netflix’s creative on the product and in marketing. You’ll seek out innovation opportunities, turn them into creative strategies and partner with creatives to transform them into experimental creative ideas, all with the goal of getting to breakthrough learnings that elevate Netflix’s creative excellence and effectiveness.
Job Responsibilities:
- Be a creative insights thought-leader on a new and growing experimentation team at Netflix, continuously inspiring the team with new trends and consumer behaviors
- Collaborate with data strategists to interpret and disseminate experiment learnings that will shape how partners internally/externally approach promotional creative
- Develop and take ownership of the strategic intent, objectives, and creative insights that inform our experimental creative ideas
- Pose thought-provoking questions that challenge the way Netflix approaches creative on the product and in marketing
- Work closely with creatives throughout the creative development process to craft ideas based on hypotheses and learnings of what works best for the audience or media touchpoint
- Work closely with the Creative Strategy Manager to set ongoing creative and strategic priorities, direct cultural and consumer research initiatives, and recommend new types of testing methodologies
- Inform, inspire, and guide creative ideation through insights-driven consumer research, cultural research, brand/product truths, and media opportunities
- Lead creative experiments end-to-end in partnership with Creative Leads, Data Strategy, Marketing, Growth Advertising, Brand, and Creative Production
Job Requirements:
- Must be highly collaborative and able to partner cross-functionally with growth marketers, brand marketers, regional marketers, and media strategists
- Passion for technology, art, new media and entertainment
- Background in creative strategy at a creative agency, consulting firm or brand
- Experience running creative workshops
- Experience designing research and working with research vendors
- Passion for partnering closely with creatives at every step of the journey, including initial hypotheses, creative brief, ideation, asset development and test design
- Experience working on consumer focused technology,
- You are as keen on cultural insights as much as you are with designing your own consumer research. This is reflected in your problem-solving approach.
- Experience with global, multi-market creative and/or advertising work
- Outstanding story-telling, communication, presentation and people skills
- Experience with creative testing, including A/B testing
Job Details:
Company: Netflix
Vacancy Type: Full Time
Job Location: Denver, CO, US
Application Deadline: N/A
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