Job Description: The Senior CRM Analyst will run analyses on large sets of data and will be comfortable in summarizing data from a variety of sources, aligning recommendations for opportunity areas and measuring return. This collaborative role will act as a data and analytics consultant to CRM strategists and business unit leads to not only answer questions but to uncover deeper learnings and insights by recommending innovative ways to look at data. Job Responsibilities: Consult with marketing strategists, planners and business unit leads to advise on KPIs, tracking, analytics and reporting Design, execute and analyze success of tests and control groups to understand incremental gain/loss for testing on promotions, marketing efforts, creative, and segmentation Create analyses that tell a “story” focused on insights, not just data Synthesize insights into clear, incisive insights and recommendations that drive business results Collect reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with CRM team to provide clear strategic recommendations to drive incremental results Collaborate with strategists, business stakeholders and data scientists to develop fan segments, retention models, lifetime value models and lifecycle snapshots Drive CRM and fan lifecycle strategies through analyses, testing and insights Pull marketing performance data from data warehouses and data lake and summarize into reporting platforms (e.g. Domo, Tableau), Excel or PowerPoint for broader consumption Job Requirements: Understanding of statistical methodologies and testing techniques (A/B, multivariate) and methodologies to advise with execution and provide insightful results 3+ years of work experience with CRM marketing tools and systems, with a on lifecycle and CRM marketing Experience developing CRM campaign measurement plans, implementing tracking, and delivering performance insights Able to write and run complex SQL queries to pull data required across multiple tables Bachelor’s degree from an accredited university or college in Marketing, Business or similar field Experience with email and push/SMS marketing analytics Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams Experience with customer retention analyses Expertise in MS Excel – lookups, pivot tables, dynamic charts and tables required Job Details: Company: Live Nation Vacancy Type: Full Time Job Location: San Francisco, CA, US Application Deadline: N/A Apply Here vacanciesforyou.net
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