Live Nation Application – Product Manager

Job Description:

We are looking for an individual with experience in marketing technology and the data that powers it to join our mission. Your goal will be to leverage Live Nation’s wide array of data assets to improve how we market to our fans and measure the success of that marketing. We’re looking for someone who understands data systems, how new data might be used to improve our current processes and systems, articulate the vision for those improvements, work with engineers and stakeholders through requirements gathering and development.

Job Responsibilities:

• Work with business partners and developers to ensure the successful implementation of key marketing capabilities; creative management, audience generation, targeting, and automation
• Work cross functionally to author product requirements, user stories, specifications, workflow diagrams
• Work closely with data scientists, engineers, analysts, third-party partners to oversee a collaborative and iterative development process
• Plan/manage product roll-out and assist with the day-to-day operational support post roll-out.
• Socialize products and features, gain consensus and stakeholder buy-in, and demo product prototypes
• Work with marketing operators to execute the strategy, vision and prioritization of products and features across our marketing technology stack
• Understand the live entertainment landscape and Live Nation’s marketing processes, to ensure products meet the needs of all stakeholders.
• Identify areas for product improvement and establish effective and efficient processes, review existing vendors and/or bring functionality in-house

Job Requirements:

• Experience with Salesforce, AdWords, Bing Ads, Facebook Ads, Display Advertising, and/or Google Analytics a plus
• Detail oriented and meticulous about quality
• Understanding of or experience in the ticketing and/or live event industry a plus
• Knowledge of Salesforce recommended best practice around design and development a plus
• Creative, collaborative thinker with an ability to learn new things, assess problems and identify proactive solutions quickly
• Capable of managing multiple projects simultaneously, and handle shifting priorities
• Proven track record of successful implementations of marketing technologies for large scale customer targeted communications (preferably Exact Target / SFMC)
• Familiarity with marketing channels (email, push, programmatic, paid search, paid social)
• Ideal candidate will have a minimum of 3+ years experience in the field of engagement marketing, specifically; email, SMS, and push notifications
• Self-starter, comfortable leading change and getting things done
• Team-oriented, collaborative worker while still being able to work independently
• Excellent communication skills, including executive level communication and presentation

Job Details:

Company: Live Nation

Vacancy Type: Full Time

Job Location: Houston, TX, US

Application Deadline: N/A

Apply Here

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