
Website Harrods
Job Description:
The CRM Executive will support the manager and work alongside another CRM Executive on all communications at Harrods. These communications will be delivered via email, direct mail, SMS or social media/push and will deliver against both customer and business requirements in a fast-paced environment. You will support the CRM Manager in developing a multi-touch, multi-channel communications strategy and analysing test and learn tactics, in both trade led and lifecycle comms, to optimise effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement.
Job Requirements:
- Prior experience in Email Marketing is essential, preferably within a retail environment.
- You should have relevant campaign experience in CRM operations for targeted, complex campaign activity.
- Strong proficiencies in IT are also key, including the ability to use IBM Watson to create queries and to set up and send communications.
- The role is fast paced, so the candidate must be adaptable to change, very skilled in multi-tasking and excellent communicator as the role involves working with various teams in the business from IT, Marketing to Creative.
- The CRM Exec will have a Customer Communication Assistant reporting into them to support with the execution and testing of all communications, so management skills are preferred.
- Knowledge of Acoustic/SAP Marketing Cloud for Campaign Management, Analytics tool (Adobe Omniture or GA preferred), CRM systems and understanding the end to end set up of comms, customer data and GDPR is essential with experience in ESP/CRM migrations preferred.
- The role is fast paced, so the candidate must be adaptable to change, take initiative, very skilled in multi-tasking and excellent communicator as the role involves working with various teams in the business from IT, Marketing to Creative.
Job Details:
Company: Harrods
Vacancy Type: Full Time
Job Location: Norwich, England, UK
Application Deadline: N/A
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