
Website Enbridge
Job Description:
As Advisor Marketing, the successful candidate will be executing strategic projects, and providing oversight to marketing professionals. They will also be responsible for the planning, execution, evaluation and refinement of marketing campaigns that support both B2C and B2B audiences.
Job Responsibilities:
- Execute strategic marketing projects in collaboration with cross-functional teams. Orchestrate customer journey mapping for all relevant channels including current state mapping, gap analysis and recommendations for desired state.
- Build excellent working relations with key partners (internal clients, creative agency, brand and communications team)
- Lead all aspects of the planning, development and implementation of an annual marketing plan including outbound and inbound marketing activities to reach target audiences and support business partners achieve their business objectives. Handle the annual marketing budget for assigned programs.
- Work with market research and business intelligence team to understand target consumers’ needs, values, preferences, requirements, and trends and leveraging the insights to develop effective campaigns
Job Requirements:
- Agency management experience.
- Post-secondary business/marketing education preferred.
- Experience in digital platforms, social media and content management preferred.
- University education preferred in Communications, Marketing or related program with 2 or more years’ dynamic experience in a marketing capacity
- Knowledge of energy industry including energy efficiency programs and DSM framework would be an asset.
- Experience in designing targeted marketing initiatives. Additional marketing or digital related experience preferred.
Job Details:
Company: Enbridge
Vacancy Type: Full Time
Job Location: Markham, Ontario, CA
Application Deadline: N/A
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